Rihanna just announced that she is face of M·A·C cosmetics Viva Glam ad campaign which will be released globally in September and all the revenue generated from the sale of the Viva Glam Lipstick and Lipglass will be donated to helping men, women and children battling HIV/AIDS.
According to the press release:
Pop icon Rihanna brings a bold look to her fierce new VIVA GLAM campaign, accenting her fearless, confident style with shades of frosted metallic mauve Lipstick and Lipglass, in velvety soft red packaging featuring her signature. Also available, the modern red hues of Rihanna’s original VIVA GLAM collection. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS. Sign Up to hear about it first.
I’m so happy to hear about this because I remember a story I just read not too long ago where this beautiful little baby girl they thought wasn’t infected by the HIV virus came back and invaded her little body. There are so many thousands even millions of people affected by this deadly disease everyday and it is a very generous thing for both M·A·C and Rihanna to do in helping those who are infected.
For more information on this campaign, visit M·A·C website.