Rihanna Collaborating With Chopard
That Rihanna reign won’t let up…. Bad Gal RiRi has managed to snatch up a deal with fine jewelry company Chopard.
Rihanna is set to bring her edgy Midas touch to Chopard, with a high jewelry collection co-designed with Chopard co-president and creative director Caroline Scheufele to launch at the Cannes Film Festival in May, WWD can reveal.
Dubbed Rihanna Loves Chopard, the collection consists of one-of-a-kind creations inspired by the singer’s island roots mixing nods to the lush gardens of Barbados and the electricity of Carnival, as well as spins on house icons.
A nine-piece fine jewelry capsule also co-designed by the singer, and limited to 2,000 editions per design, will enter Chopard boutiques internationally in June. Offering a more minimalist, graphic direction, the line will be available for pre-order in Chopard boutiques and on the brand’s web site from today.
“I have always been in love with Chopard’s exquisite jewellery, so to actually design collections with them is something I still can’t believe,” says Rihanna. “It was a really incredible process and I learned so much. I can’t wait for everyone to see it.”
An advertising campaign showing the “Diamonds” star in creations from the fine jewelry line, offset by skin and tattoos, will launch in a range of luxury U.S. titles this month before rolling out internationally.
Crafted from ethical 18-carat Fairmined-certified rose gold, the line reinterprets Chopard’s signature Ice Cube shape, and features ceramic — a first for Chopard — in a shade of jungle green personally picked by the star. The gold cubes are available in frosty polished or diamond-set versions.
“Rihanna and I collaborated closely on the collections, so you can feel her unstoppable energy, strong creativity, and inherent sense of design in every piece,” Scheufele said in a statement. “With her unique style, she redefines the way people see and wear jewelry.”
Rihanna, who regularly sports creations by the Swiss jeweler for red carpet events, already sneakily debuted three creations from the high jewelry line.
Who’s coping some jewelry from Rihanna’s Chopard collection?