I’m not sure if you all remember back in February shortly after Blue Ivy was born, Beyonce and Jay-Z we taking steps to trademark their daughter, Blue Ivy‘s name. Well, while trying to pursue their trademarking rights to her name, they ran into a problem with a woman named Veronica Alexandra who was the owner of an event planning business, Blue Ivy, she had owned since 2008, before the famous B.I.C. was born.
According to The Boston Herald, after eight long months, Bey and Jay-Z have lost the battle of trademarking Blue Ivy’s name because business owner Veronica Alexandra had been using it first. The reason Bey even wanted to trademark Blue Ivy’s name is because she was afraid people would try to trade on their baby’s moniker so she filed the trademark so she could create a line of baby clothes named after her princess.
That posed a problem for Blue Ivy Events owner, Veronica Alexandra, because it would limit her business as well. The U.S. Patent and Trademark Office sided with the event planner and she says she has no hard feelings against the couple as she named them her “soulmate couple” with a picture of them on her home page. Of course she’s enjoying and reaping the benefits of traffic to her business, but she wasn’t going to back down just because they were a celebrity couple.
“My company had been called Blue Ivy since 2008,” said Alexander, 32. “I came up with the name, and if they had won — my business could have been restricted.”
I guess she fought the good fight and won. I’m sure Bey will still create the line of baby clothes and whatever else she wants in her name. Although the name was very unique, it wasn’t original.
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